The $12.5 billion Lakers deal is a bet that sports TV will keep booming. The NFL may test that.
TV sports deals always get more expensive. Especially for the NFL. What happens if they don't? Lachlan Murdoch and Bob Iger both need the answer.
Bob Iger and Josh Kushner have agreed to purchase the Los Angeles Lakers for a record-breaking $12.5 billion. They believe that sports TV deals continue to increase in value, even as other forms of TV contracts decline. However, some experts are skeptical about this trend continuing indefinitely. John Ourand, a sports media analyst, points out that media executives are questioning whether future media rights deals for the Lakers are based on realistic projections, considering factors such as the NFL's growing influence, cord-cutting, and the lack of growth in streaming revenues.
The NFL, which dominated TV deals in 2021, is now facing resistance from its TV partners, particularly Fox, which recently decided not to renegotiate its deal and is considering putting its Sunday afternoon games up for bidding. This development may limit the NFL's power to dictate its own terms, potentially impacting future sports media valuations.
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