Target’s comeback quarter: New merchandise, more shoppers and a $994M tariff refund
NEW YORK (AP) — Target reported its second straight quarter of comparable sales gains on Wednesday, saying a merchandising overhaul under the retailer’s new CEO is attracting more customers and boosting sales throughout its stores. Comparable sales — those coming from stores…
Target, the retail giant, reported its second straight quarter of increased comparable sales in the second quarter of 2026, marking a 3.8% rise in sales from stores and digital channels. The company's new CEO, Michael Fiddelke, unveiled a $6 billion plan to reverse Target's sales slump, which has been in decline for over a year.
In just one quarter, sales have already surpassed the previous year's 1.9% decline. The CEO emphasized the importance of this quarter as an "important step forward in the plan" to open a new chapter of growth for Target. Additionally, the number of customers visiting stores and shopping on the website increased from May through July.
The company highlighted that more than half of its back-to-school merchandise is new, featuring a limited-time collection from LoveShack Fancy and a dorm decor collection with Hollister.
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