Repay Holdings stock rises on Visa Platform Connect deal
Shares of Repay Holdings Corporation (NASDAQ:RPAY) experienced a 3.8% increase in after-hours trading on Wednesday, following news of a partnership with Visa to collaborate on the reselling of Visa Platform Connect. This collaboration positions REPAY as a clearing and settlement backend for independent sales organization (ISO) and independent software vendor (ISV) clients, granting them direct access to VisaNet and Visa's payment solutions ecosystem.
By joining a select group of US-based processors, REPAY aims to bring Visa Platform Connect to the independent sales channel. ISOs and ISVs utilizing this partnership can leverage REPAY's enterprise-grade infrastructure to construct end-to-end processing solutions. ISOs with their own authorization frameworks can integrate with Visa Platform Connect and utilize REPAY's clearing and settlement infrastructure through a consolidated platform.
This eliminates the necessity for ISOs and ISVs to route transactions through traditional third-party processors, which often led to added costs and complexity. The platform provides a unified API connection that supports both card-present and card-not-present solutions, including fraud management, tokenization, and dispute resolution.
REPAY clients will now have access to Visa's real-time money movement capabilities, such as push-to-card disbursements, which facilitate fund delivery within minutes. The platform also offers accelerated time to market, with connections achievable in under six weeks, and includes compliance management for EMV and Payment Card Industry Data Security Standard (PCI DSS) requirements.
Melissa Kirk, REPAY's Senior Vice President of Clearing and Settlement, explained that technology-forward ISOs and ISVs have developed advanced authorization capabilities and are seeking modern infrastructure to support comprehensive payment processing.
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