Queen One Raises $25M to Scale AI Commerce Infrastructure

Queen One has secured $25 million in fresh funding to grow its AI-powered commerce technology platform. The investment round was spearheaded by Mercury Fund, with Full In, Connecticut Innovations, CP Overture, Charge Ventures, and Inspired Capital also taking part. Existing backers joined the financing. With this new capital, Queen One aims to bolster its commercial operations and speed up the creation of its AI infrastructure. The funding brings the company's total funding to over $37.5 million.

The funds will be used for expanding its commercial team, enhancing AI capabilities, and launching an advertising business. The platform integrates recognition, product intelligence, creative intelligence, CRM, and advertising, connecting them to the consumer experience. Over 30 specialized AI models drive the platform, which is designed to cut technology costs by 50% to 75% while improving revenue performance for commerce brands.

Currently serving more than 300 launch partners, the company has a workforce of over 140 employees and occupies a 30,000-square-foot headquarters in Brooklyn.

Queen One is positioning its platform as a viable alternative to fragmented commerce technology stacks, aiming to simplify complexities for brands and improve consumer interaction management. The latest funding will aid Queen One's push into advertising, where a new performance-driven platform will connect brands, publishers, and advertisers.

Head of Advertising Andres Moran, who previously led advertising initiatives at Wunderkind, will spearhead this venture. Queen One anticipates its advertising business will become a significant growth avenue, aiming to build relationships across publishers and large brands. The company also plans to acquire specific commerce and martech assets, with a dedicated acquisition reserve set aside for these opportunities.