QNET announces new CEO and leadership team to drive next phase of growth

QNET, a global lifestyle and wellness company with a direct-selling model, has unveiled a new leadership team to propel the company's growth trajectory. Africa will assume a significant role in the organization's future development under this revamped leadership. The new global and regional leadership comprises Mattias Mildenborn, Chief Executive Officer; Elena Khoo, Chief Marketing Officer; Peter Luk, Chief Financial Officer; and Ben Bredenkamp, Group Chief Information Officer.

Kuna Senathirajah, Group Managing Director of QI Group, the parent company of QNET, highlighted the team's diverse expertise and commitment to shaping the company's next chapter.

In Africa, QNET has bolstered its leadership structure by appointing two Regional General Managers. Cherif Sarr, the new Regional General Manager for Central and West Africa, will oversee the company's operations across the region. Jared Thwaits, appointed as the Regional General Manager for East and Southern Africa, will also contribute to the organization's growth and market development. Senathirajah emphasized the importance of these leaders in driving Africa's business forward.

Africa is a key focus for QNET as the company seeks to evolve and adapt to changing consumer expectations and technological advancements. The new leadership will work to strengthen customer experience, distributor education, and compliance across the continent. With a digitally connected and ambitious population, QNET aims to provide better products, tools, training, and support for customers and distributors while fostering a transparent and responsible direct-selling environment.