Promasidor Ghana unveils Onga Mix Tomato Paste, names Diana Hamilton brand ambassador

Promasidor Ghana has introduced a new product to its Onga brand lineup: Onga Mix Tomato Paste. The company unveiled the product in Accra, stating that it was developed with the preferences and needs of Ghanaian consumers in mind. Diana Hamilton, a gospel musician, has been appointed as the new brand ambassador for Onga. The new tomato paste was created by considering the expectations of Ghanaian consumers, particularly concerning its texture, thickness, and quality.

Promasidor Ghana's Marketing Manager, Michael Hagan, emphasized the company's commitment to creating products that meet the evolving needs of consumers. He added that consumer preferences remain at the core of the company's product development strategy. The new Onga Mix Tomato Paste is also enriched with essential vitamins and nutrients, such as zinc, to offer additional nutritional benefits.

The product is part of Promasidor Ghana's efforts to expand the Onga brand and provide consumers with more choices for their daily cooking. The launch also saw Diana Hamilton officially become the brand ambassador for Onga. Hagan explained that the partnership was chosen based on Diana Hamilton's values, influence, and her strong connection with Ghanaian families, which align with the Onga brand's ethos.

Diana Hamilton shared her enthusiasm about being part of the Onga family and encouraged women, especially working mothers, to consider Onga Mix Tomato Paste as part of their everyday cooking routine. The unveiling of Onga Mix Tomato Paste and the appointment of Diana Hamilton as brand ambassador signify a new chapter for the Onga brand as Promasidor Ghana seeks to deepen its relationship with Ghanaian consumers.

The company pledges to continue listening to consumers and developing products that address their everyday needs and preferences.