¿Por la boca mueren los ‘influencers’? Así es el debate sobre su supuesta caída y lo que ellos mismos dicen
En los últimos días, Instagram y TikTok se han llenado de vídeos hablando del fin de los creadores de contenido de ‘lifestyle’. Tras años de lo que parecía un auge sin techo, la desconfianza hacia lo que cuentan y sus motivos para hacerlo ha empezado a aumentar
The "influencers" debate has erupted on Instagram and TikTok, with many of the stars themselves voicing their concerns about their supposed decline. These content creators and opinion leaders, many of whom are experts in the elusive lifestyle world, have spent years riding a seemingly irresistible and addictive wave of success. Brands have consistently chosen them based on their social media follower counts, treating them as valuable assets that define their market worth.
The windfall years saw these internet personalities secure a status matching the lucrative benefits of paid collaborations and other media-related projects.
Now, whispers of their "decline" ring out across social media platforms, some even daring to call for it.
Written by urgent.news from El Pais's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
