OpenAI’s ads business hits Europe at the six month mark

OpenAI is set to launch its ads business in Europe on August 24, 2023, marking the six month anniversary of the company's global ad initiative. Initially piloted in the U.S. in February, the program has since expanded to include Canada, Australia, New Zealand, the U.K., Mexico, Brazil, Japan, and South Korea. However, the European rollout has been delayed due to stringent data protection regulations, specifically the General Data Protection Regulation (GDPR).

This law mandates explicit consent for personalized targeting unless a company can demonstrate a legitimate interest, a claim that is often challenging to substantiate.

Dave Dugan, OpenAI's VP of Ads, expressed enthusiasm about the European launch, stating, "We’re especially excited to bring ChatGPT Ads to Europe as we hit the six month milestone for our global ads business." He highlighted the region's diverse and sophisticated advertising markets, where high standards of relevance, quality, and trust are expected. Dugan emphasized that OpenAI is committed to meeting these expectations in Europe, a region known for its creative and demanding advertising landscape.