OpenAI activa los anuncios de ChatGPT en España

OpenAI launched its advertising platform, ChatGPT Ads, on Monday, expanding the service to Spain and 30 other European markets. This marks the company's largest expansion of advertising to date since testing ads for its chatbot earlier this year. The ads will only be shown to users of the free and Go versions of ChatGPT, priced at 8 euros monthly.

Premium, Pro, and Enterprise subscriptions will remain ad-free. OpenAI began its advertising venture in the U.S. in February as a way to diversify revenue streams beyond subscriptions. The company projects billions in advertising revenue by 2026, according to The Financial Times. In the second quarter of the year, OpenAI's total revenue reached $6.7 billion, an 18% increase from the previous quarter, as reported by The Wall Street Journal.

OpenAI claims tens of thousands of advertisers have already utilized the platform, with about 20% of chats on ChatGPT having a clear commercial purpose. Dave Dugan, OpenAI's Vice President of Advertising, asserts that ChatGPT provides businesses a unique opportunity to reach users when they are seeking answers, completing tasks, or making decisions, rather than merely consuming content.

People visit ChatGPT with specific goals in mind. Brands need to be both interesting and useful in the economy of attention, but more useful in the economy of intelligence, Dugan explains. Advertisers can initially access ChatGPT Ads through OpenAI's sales team and agencies including Publicis, WPP, Omnicom, Havas, dentsu, and MediaPlus.

The company plans to later introduce a self-service platform for small businesses. OpenAI emphasizes that advertising will not influence ChatGPT's responses and that advertisers will not have access to users' conversations. The company notes that ad effectiveness has improved in recent months, with the cost per purchase for advertisers dropping by around 60% and the cost per thousand impressions falling by 20% over the past six weeks.