Onic Marks Three Years of Redefining Digital Telecom, Rooted in the Spirit of Azaadi

As Pakistan marked 79 years of independence, Onic celebrated its own milestone: three years since launching as the country's first fully digital, app-based telecom brand on the same day in 2023. The launch date held significance, built around the concept of "Azaadi," or freedom, aiming to liberate customers from the frustrations that had long plagued telecom in Pakistan.

Three years later, Onic has evolved into a distinctive, innovative, and customer-centric digital telecom experience. This anniversary holds special meaning for the brand and its people.

Since its inception, Onic has centered its identity on a fully app-first experience, streamlining the customer journey from onboarding and payments to plan management and customer support. The brand maintains a fully digital payment ecosystem, with 100% of transactions made online, complemented by pin-less payments and auto-renewals. Through best-in-class technology integrations, partnerships, and user-friendly in-app journeys, Onic simplifies the experience.

Onic also challenges the complexity typically associated with telecom portfolios by offering simple, all-inclusive monthly plans with no hidden charges, along with long-term and group-sharing options. The brand's loyalty and rewards program further enhances the value of the Onic ecosystem, and it currently holds the highest eSIM and port-in penetration in the category.

Onic has consistently maintained the highest average revenue per user (ARPU) in the category, surpassing industry averages since 2024, alongside the highest positive product Net Promoter Score (NPS).

Looking ahead, Onic continues to innovate with industry-leading developments such as Onic AI, powered by GPT-5.1 and Gemini, and Onic AI Assist, an intelligent AI chatbot for users. The brand also recently rolled out 5G. These technological advancements reinforce Onic's commitment to evolving as a digital telco, delivering new technology and smarter experiences to Pakistan while staying focused on customer needs.

Onic Country Head Omer Bin Tariq expressed pride in the brand's journey and excitement for the future, emphasizing the ongoing challenge to redefine what telecom can be through technology and innovation.