NBC News Strikes Ad Sales Deal With Taboola for Programmatic Display Ads

Sara Fischer, Axios: Ad tech giant Taboola has struck a deal with NBC News to exclusively power all of its programmatic, or automated, display advertising sales, CEO Adam Singolda tells Axios. Worked out great for Apple with Apple News. They struck a deal with Taboola two years ago and the ads in Apple News today are super premium and something the company can be really proud of . ★

axios.com ·2d ago

We haven't written up this one. Daring Fireball has the full story — the link below goes straight to it.

Read the original at axios.com →

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