MS NOW to launch membership program for 'super fans'
The cable news network will roll out the program next month in an effort to grow its digital business and reach new audiences.
MS NOW, the left-leaning cable news network, is set to launch a membership program next month aimed at growing its digital business and reaching new audiences amid the decline of cable television. President Rebecca Kutler announced the program, which targets "super fans" and offers exclusive content, interaction with network personalities, community features, and a 24/7 network feed.
The membership, priced at $7.99 per month or $79.99 annually, is the result of audience research and interviews with 18,000 viewers. MS NOW plans to introduce more direct-to-consumer features in the future as part of a broader strategy to extend its brand and deepen audience relationships.
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