MS NOW Reveals Price, Launch Date of New Membership Platform

MS NOW has announced the launch date and pricing for its new membership platform, MS Now's Membership. The membership product will be available on September 9, serving as an additive experience to the network's television and digital offerings. Members will gain access to direct interaction with trusted journalists, exclusive community features, new contributors and experts, original creator content, new verticals exploring the impact of news and politics on daily life, and 24/7 access to live streams and television programming.

New members can take advantage of an introductory offer of $39.99 for the first year, valid through September 30 at 11:59 p.m. ET. The membership will be priced at $7.99 per month or $79.99 annually. MS NOW, a product of its parent company Versant, aims to boost audience engagement and transition from linear to digital by launching this membership platform.

The network's viewers consume an average of nine hours of content per week, the second-highest among cable networks. MS NOW has also seen significant viewership across YouTube and TikTok, with over 3.2 billion views year to date, more than 80 million podcast downloads, and sold-out live events. MS NOW President Rebecca Kutler emphasized that the membership is a long-term strategy to deepen the relationship with audiences and address their needs, stating that the company will continue to refine the experience based on consumer feedback.