Moniepoint MFB Launch Campaign to Boost Savings
Nume Ekeghe Moniepoint Microfinance Bank has launched an enhanced savings product line alongside a new campaign, “One Step Ahead,” featuring Nollywood actress and filmmaker, Funke Akindele, popularly known as Jenifa. The
Moniepoint Microfinance Bank has introduced a new savings product line and launched a campaign called "One Step Ahead." This initiative, featuring Nollywood actress Funke Akindele, aims to motivate Nigerians to develop stronger savings habits. The bank explained that this campaign comes as a response to economic uncertainties and the increasing need for simpler, more adaptable ways to save.
According to Moniepoint, a customer survey revealed that unexpected expenses were responsible for 72.8 percent of interruptions to savings, while irregular income affected 51 percent of savers. These findings prompted the bank to offer savings products that provide competitive returns with flexibility, enabling customers to access their funds when needed without forfeiting the advantages of saving.
Babatunde Olofin, the Managing Director of Moniepoint Microfinance Bank, discussed the campaign, stating that the new savings solutions were created to tackle the difficulties customers face when trying to build and maintain savings. The bank's ecosystem offers flexibility, allowing customers to grow their money and access it as required, combined with some of the best rates in the market.
Olofin emphasized that these innovative savings solutions were specifically designed to ease customer pain points, providing an offering that is truly unique in the market.
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