Meta launches a Mac app for Meta AI and says Meta AI can now work directly with Instagram and Facebook accounts, Meta ad campaigns, and Google Workspace (Emma Roth/The Verge)

Meta has introduced a new Mac application dedicated to its AI chatbot, Meta AI. The announcement was made on Wednesday, highlighting the app's ability to share your screen's window and connect to Google Workspace. Users can interact with Meta AI by sharing their screen, asking questions, seeking suggestions, or generating content based on the displayed information. The chatbot also supports dictation across all apps.

With this launch, Meta aims to position its AI chatbot as a productivity-focused assistant, competing with other AI-powered chatbots such as Google's Gemini, OpenAI's ChatGPT, and Anthropic's Claude. While these competitors offer desktop apps that can take control of a computer, Meta's app is designed to operate across web, mobile, and Mac platforms.

Meta's new AI capabilities are geared towards businesses and creators. The company claims that the app can work directly with Instagram and Facebook accounts, Meta ad campaigns, and Google Workspace. For instance, Meta AI can analyze post performance data, such as reach, likes, shares, and saves, to provide recommendations for future posts.

Additionally, the app can extract information from a business's account and the web to create presentations, documents, spreadsheets, and automate repetitive tasks like generating weekly performance reports.