Making the case for minority-owned media in the Trump era

The Black Owned Media Equity and Sustainability Institute (BOMESI) was established in response to the perceived underinvestment in diverse-owned media during the Trump era. The organization's founder, DéVon Christopher Johnson, is a media entrepreneur with over 19 years of experience in creating and leading diverse and inclusive multimedia platforms.

BOMESI's mission is to empower underrepresented media outlets by providing them with the resources, education, and infrastructure necessary to thrive and grow. The organization currently serves over 300 Black-owned and 2,200 diverse-owned publishers, reaching approximately 100 million households each month. BOMESI's approach is based on the principle that Black-owned media receives only about two percent of total advertising spend, despite representing a multicultural consumer market worth trillions.

The organization seeks to correct this disparity by building a stronger ecosystem, providing education and resources, and driving economic empowerment through the allocation of advertising dollars to diverse-owned publishers. Johnson emphasizes that BOMESI is not a charity, but rather a strategic resource organization with the goal of ensuring the long-term resilience of diverse-owned media.