LG Household & Health Care’s Dr. Groot Expands into 424 Sephora Stores Across the U.S.
LG Household & Health Care’s premium scalp-care brand Dr. Groot has officially entered 424 Sephora stores across the United States, accelerating its push into the North American premium beauty market.The brand began selling through Sephora’s online platform in March, followed by a limited launch at
LG Household & Health Care's premium scalp-care brand, Dr. Groot, has expanded its presence to 424 Sephora stores nationwide, intensifying its push into the North American beauty market. Initially launching through Sephora's online platform in March, the brand adopted a limited in-store launch at 90 key locations in May. This expansion sees 14 products now available across the country, with prominent placements such as end-cap displays and exclusive sections dedicated to "Next Big Thing" and "K-Haircare."
Reflecting strong consumer interest in K-beauty and K-haircare, Dr. Groot's lineup centers on its Scalp Revitalizing Solution range, including innovative products like the Roll-on Serum and Hair Thickening Shampoo. A Sephora-exclusive Holiday Gift Set is also available. The company announced plans for in-store promotions, sampling events, and digital campaigns featuring beauty influencer Bretman Rock, accompanied by pop-up events in New York and Los Angeles.
Dr. Groot's North American business has seen continued growth through both online and offline channels, including sales at approximately 600 Costco stores and a 153% year-over-year increase in Amazon sales during the first half of the year.
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