Jason Kelce Stars In Anti-Data Center Advert: 'We Want Your Pee'
Jason Kelce features in a satirical advert asking Americans to send in urine to help cool water-hungry AI data centers.
In a recent advertisement, former Philadelphia Eagles football star Jason Kelce has joined forces with Garage Beer and Liquid Death to highlight the excessive water consumption of artificial intelligence data centers. The campaign, launched on Tuesday, features Kelce as if he is urinating into a jar, declaring, "AI data centers waste millions of gallons of water. That's why Liquid Death and Garage Beer decided to team up. We want your pee... to cool these data centers."
Kelce proceeds to sing a song pleading for endless gallons of pee and calls on the public to send urine to an AI data center. Another scene shows a jar being delivered to a post office, with a disclaimer stating, "The suits want us to tell you to please don't actually send your pee."
The humorous ad aims to bring attention to the significant amount of water required by data centers to keep their computing equipment cool. The advertisement promotes Garage Beer, which Kelce co-owns with his brother, Travis Kelce of the Kansas City Chiefs, and Liquid Death's sparkling energy drinks.
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