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Jack in the Box’s ‘Hot Ones’ Promotion Was Supposed to Bring the Heat. So Why Did It Leave Customers Cold?

CFO Dawn Hooper says the spicy limited-time menu was 'highly polarizing.' The chain leaned into a Philly Cheesesteak platform instead.

Jack in the Box’s ‘Hot Ones’ Promotion Was Supposed to Bring the Heat. So Why Did It Leave Customers Cold?

We haven't written up this one. Entrepreneur has the full story — the link below goes straight to it.

Read the original at entrepreneur.com →

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