Its easier to ride a sandworm than to buy Dune: Part Three IMAX 70mm tickets
The race to buy IMAX 70mm "Dune: Part Three" tickets led to crashed sites, scalpers, and angry fans.
Tickets for the IMAX 70mm screenings of Dune: Part Three, including early showings, went live for purchase on August 18. The result was a frenzy. Fans attempting to buy tickets online reported that websites like Fandango and AMC were experiencing technical difficulties, with some descriptions suggesting a virtual queue with significant wait times.
The situation was reminiscent of the scramble for tickets to major live music events, not a movie premiere. A tweet has been removed, but the context likely highlighted the chaotic ticket purchasing process. In response to the overwhelming demand, AMC Theatres CEO Adam Aron addressed the issue on X, stating that ticketing traffic surged to approximately three times the level witnessed during the Spider-Man: No Way Home ticket launch, which had its own issues following strong advance sales for The Odyssey.
Physical lines formed outside AMC theaters showing Dune: Part Three, with some individuals reportedly purchasing multiple tickets. Resale markets saw scalpers listing tickets for hundreds of dollars, despite AMC's policy prohibiting tickets from being sold for more than face value. IMAX 70mm format, used by only 41 theaters globally (25 in the U.S.), has become a status symbol, with both Dune: Part Three and The Odyssey emphasizing its use.
The exclusivity tied to the IMAX 70mm experience likely contributes to the high demand and subsequent ticket purchase chaos.
Written by urgent.news from Mashable's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
