Inside Tennessee’s NIL ‘carwash’ day, a multimedia smorgasbord to help athletes cash in
KNOXVILLE, Tenn. (AP) — The cost of getting a spot on a Vol Network radio broadcast back in…
The University of Tennessee hosted a behind-the-scenes NIL media "carwash" day for athletes in late July, allowing 29 brands to work with 50 football players. Learfield Studios, a multimedia sponsorships company, provided cameras, microphones, and a variety of props for the event.
Players moved from photo shoots on the practice field to curtained recording rooms for game-day content. On site, the Vol Network interviewed players for broadcasts, while a nearby Peyton Manning room hosted promotions for brands like Uber Eats, Pilot, and Food City.
The setup made it simple for athletes to earn money from commercials and ads, with official uniforms blessing these activities. Learfield's multimedia approach has transformed the way athletes monetize their name, image, and likeness in a vastly different landscape from just five years ago.
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