I quit my £80,000 job to make ice cream - here's how

At 28, Vivien Wong left her high-paying accounting job to start an ice cream business with her brother. Her journey to create Little Moons began in her family's bakery, where she dreamt of running her own business. Her father's cancer diagnosis was the catalyst for her decision to take this leap. Little Moons gained viral success on TikTok, but Wong emphasizes that the path to success was a decade in the making.

One of Wong's key lessons is the importance of not waiting for perfection to launch a product. Instead, she recommends aiming for an 80% completion, launching the product, and then continuously improving it. She achieved this by initially selling mochi to restaurants and cinemas, saving enough money to later invest in branding and expand into supermarkets.

Wong left her well-paid job and moved in with her brother to save costs and reinvest any profits back into the business. Her responsibilities expanded significantly, ranging from IT to product development and even managing the company's finances. Even tasks like doing the company's accounts on Sundays instead of hiring a bookkeeper were part of her early learning curve.

Her advice to aspiring business owners is to stay focused on their brand and know when to say no to opportunities that don't align with their values. She warns against blindly trusting expert advice, advocating for self-analysis and decision-making based on one's specific circumstances.

Wong's relationship with her brother has been both a strength and a challenge. While they've learned to work well together, they've also had their fair share of disagreements. These differences, however, have ultimately led to better decision-making as they balance each other out.

Looking back at Little Moons' rise to fame, Wong emphasizes that the path to success is paved with many small, seemingly mundane steps. She reminds aspiring entrepreneurs that the overnight success story is often just a part of a larger, more complex journey.