I built my career on social media as a teen. I still think banning under-16s is right
George Bacon arguably makes a living from young people scrolling. But he says a social media ban for under-16s is logical and responsible.
George Bacon, the founder of a social publisher/agency hybrid, works with major brands in food delivery, retail, and tech. Although he makes a living from young people's social media use, he supports a proposed UK ban on under-16s using social media. He understands the perception of contradiction but believes that the numbers justify the ban.
According to House of Commons Library research, nine out of 10 children in the UK own a mobile phone by age 11, and 99% of children spend time online. Bacon argues that some platforms and content are unsuitable for children under 16, and consistent enforcement is needed despite the misconception that the industry is aware of social media's dark consequences.
He acknowledges concerns about enforcement, privacy, and ethical implications but emphasizes that waiting for a perfect policy is not an option. He also highlights that brands have built their youth strategies around reaching under-16s through social platforms, and this reach is disappearing. The solution lies in experimentation rather than workarounds.
Bacon takes breaks from social media for his own wellbeing and encourages others to do the same, recognizing the importance of avoiding burnout.
Written by urgent.news from City AM's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
