Google Pixel 11 series review: Is the magic fading?

Google's Pixel 11 series review reveals the company's approach to smartphone manufacturing has evolved significantly over the years. Initially targeting tinkerers and enthusiasts with Nexus phones, Google's Pixel lineup now boasts fewer competitors and higher sales. This suggests Google may be content with maintaining its successful formula.

The Pixel 11 series sets a new standard for refinement, boasting sleek designs, smart software, and impressive screens. However, these devices feel rather uninspired. Google made minimal hardware changes in the 2026 models, trimming off a sliver of millimeter here and there. The design language remains unchanged for three generations, while prices continue to rise.

This year, Google's hardware has even regressed in certain areas. Despite this, the Pixel 11 phones are not bad; they are among the best 2026 has to offer. Yet, it seems Google is forgetting it must compete not just against Apple and Samsung, but also against earlier generations of its own Pixels. The same old (but excellent) design mirrors that of last year's Pixel 10 series.

The 2026 lineup presents three flat phones and one foldable. These flat Pixels share the same size and, when placed side-by-side, are nearly indistinguishable from their predecessors. Their aluminum and glass sandwich designs are nearly identical to their earlier versions, which do look very elegant. They still feature Pixelsnap.