"Dune: Part Three" and "The Odyssey" have fans camping out for tickets like its the 1990s
The line for "Dune: Part Three" tickets at New York's AMC Lincoln Square stretched around 1,500 feet, with some movie lovers showing up at midnight.
Movie enthusiasts in New York City formed a massive queue in advance to secure tickets for the much-anticipated release of Dune: Part Three in the rare, premium 70-millimeter Imax format. The line stretched around the block and beyond, with some fans arriving as early as midnight. The surge in demand for premium formats has reignited the tradition of movie ticket lines, a practice that had largely faded in recent years.
Twenty-somethings Justin Joseph and Anthony Ortega were among the lucky few who secured tickets after braving the long queue, arriving at 7:15 a.m. Earlier this summer, the demand for Imax 70-millimeter tickets for The Odyssey led to platform crashes and resellers selling seats for exorbitant prices. This experience seems to have driven more moviegoers back to in-person ticket purchasing, as the in-person Dune line demonstrates that buying in person can be a more reliable option.
The resurgence of movie ticket lines is an anomaly in the wider exhibition business, but it is driven by the unique demand for the 70-millimeter Imax format, which is only shown in around 25 theaters in the US. Despite the long lines, many fans seem to enjoy the experience, reminiscing about past ticket lines and finding camaraderie among fellow movie fans.
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