DiVine, Vine’s spiritual successor, won’t rule out ads
The app has a strict 'no AI content' rule, and company isn't ruling out advertising.
Klaxxon alert: a new social media platform is set to launch on Thursday. This one, named diVine, pays homage to Vine, the now-defunct six-second video app that left a significant mark on online culture before its shutdown by Twitter in 2017. The brain behind diVine is Evan Henshaw-Plath, also known as Rabble, a former Twitter employee who aimed to create a permanent space for old vines.
Another connection to Vine exists, as Twitter co-founder Jack Dorsey is providing financial backing to diVine, though he does not hold any equity or ownership in the venture. Despite not being officially linked to Vine, diVine serves as a spiritual successor, offering users the same six-second looping videos. Additionally, a "classic" tab allows them to explore over two million original Vine clips that Rabble successfully resurrected from years-old data files.
The recovery process was challenging, as Rabble had to develop his own code to decipher the saved footage and reattach it with its original likes and comments.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
