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Character, jobs and cost of living: APL poll shows what voters will use to decide 2028 election

As Ghana looks toward the 2028 general elections, voters say they will prioritise personal character, jobs and impact of the economy on cost of living above all other considerations when choosing the next president.

Character, jobs and cost of living: APL poll shows what voters will use to decide 2028 election

Ghana's upcoming 2028 general elections have been the subject of a nationwide survey conducted by Africa Policy Lens. The poll of 16,963 respondents revealed that voters will prioritize personal character, job creation, and the economy's impact on living costs when choosing the next president. Honesty and integrity were identified as the most important qualities in a leader, with economic performance being a close second.

Dr. Bawumia emerged as the frontrunner against seven potential NDC candidates, securing between 45.8% and 48.4% of the vote. His strongest performances were against Eric Opoku and Prof. Joshua Alabi, who both received 49.8% and 49.9% of the support, respectively. The poll also indicated that around 7% to 9% of voters remained undecided, suggesting that ethical leadership and economic performance will continue to be crucial factors in the electoral contest.

Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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