Blockbuster is making an unlikely comeback — neighborhood 'Free Blockbuster' boxes are multiplying for DVD and Blu-ray fans, as new website turns Netflix into a 3D video store
The Blockbuster brand is now dormant, but its aesthetics are back for both physical media and streaming.
The nostalgic Blockbuster video store is making a resurgence, albeit in two distinct forms. On one hand, a new physical dispensary called Free Blockbuster has emerged, distributing DVD and Blu-ray movies through repurposed newspaper containers. The project began in 2019 by a former Blockbuster employee and has since spread across the United States. Interested individuals can locate a box near them or even establish their own dispenser via freeblockbuster.org.
On the other hand, BingeBrowse offers a virtual version of the iconic video store, providing 3D access to movie catalogs from platforms such as Disney+, Netflix, and Prime Video. Users can interact with the virtual environment using a mouse or touchscreen, zooming in to examine movie posters and clicking to view additional information or access trailers on YouTube. The virtual experience is even compatible with the Oculus Quest virtual reality headset by accessing BingeBrowse within the browser.
Interestingly, the article highlights that the original Blockbuster remains operational in Bend, Oregon, despite most stores closing between 2013 and 2014. The store continues to generate revenue primarily from merchandise sales rather than DVD rentals. This remaining Blockbuster has even been the subject of a film, now available for streaming on Tubi or rental on Apple TV.
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