Autobauer: Wie ein Tuner aus dem Allgäu Porsche helfen soll, zurück in die Erfolgsspur zu finden

Porsche may be scouting a possible acquisition of the Allgäuer-based Porsche tuner, Ruf, as the company aims to regain its competitive edge in the automotive industry. The Düsseldorf open house event for Ruf showcased its latest work on a polished Porsche, alongside DJ K-Paul White, who is also a member of the local council in the small town of Pfaffenhausen. As the event proceeded, Porsche's future in the hands of Aloisa Ruf, granddaughter of the company's founder, Alois Ruf, became more apparent.

Insiders reveal that talks to acquire Ruf are well underway, with Porsche considering the takeover a worthy investment given the company's 80 employees. Although no official statement has been made by Porsche regarding the potential acquisition, the Stuttgart-based sports car manufacturer's pursuit of an all-electric vehicle strategy to become a more profitable and environmentally friendly entity can be seen as a driving force behind the interest in Ruf.

The company had previously pledged to sell over 80% electric cars by 2030 and generate a 20% return on sales, with the Taycan serving as proof of concept.