Ariat Work to Outfit the Cleveland Browns Grounds Crew This Football Season
This is Ariat's first partnership with an NFL team, and the first sports partnership specific to Ariat Work.
Ariat, a performance footwear and clothing brand, has entered into a new partnership for the upcoming football season. The performance-focused division of the company will serve as the official partner of the Cleveland Browns. This collaboration includes making the workwear the team uses for their home stadium, Huntington Bank Field, and becoming a presenting partner of the Browns' grounds crew.
As part of the agreement, Ariat Work will be responsible for outfitting the grounds crew with high-quality work boots and clothing, as well as providing similar gear to the Browns' construction crews. Susan Alcala, vice president of partnership marketing for Ariat, highlighted that the partnership is about recognizing the essential work of those behind the scenes that keep football going.
This marks Ariat's first NFL team partnership and the first sports-specific partnership for their work division. Additionally, Ariat is currently a sponsor of NFL quarterback Brock Purdy. The company's portfolio of sports team partnerships also includes the Ariat Texas Rattlers and the Florida Freedom of the Professional Bull Riders Team Series.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
