Amazon is giving Fire TV owners Alexa Plus for free, no Prime membership required
Only users in the US qualify for the free upgrade.
Amazon is extending free access to Alexa Plus to all Fire TV users in the US, without requiring a Prime membership. Previously, only Prime members and those who subscribed to Alexa Plus could access the enhanced features. The conversational AI offering was initially previewed in the US last year before being rolled out to all Echo and Fire TV devices in February 2026, with subsequent expansion to regions such as the UK, Australia, Canada, and Europe.
The upgrade now makes Alexa Plus available for free on all eligible Fire TV devices, including Fire TV Sticks and smart TVs running Amazon's Fire TV OS.
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