Amazon is adding Alexa Plus to Fire TV devices without charging extra

Amazon is enhancing Alexa capabilities on Fire TV devices with a new feature called Alexa Plus, which is being rolled out at no extra cost to compatible devices in the U.S. The upgrade includes improved search functionality, allowing users to ask conversational questions and follow-up queries to refine their search results. Additionally, Alexa Plus enables seamless control of Prime Video playback across devices using voice commands and can answer questions about actors or shows.

While the free upgrade brings significant improvements to the basic Alexa function on Fire TV, a Prime membership or an Alexa+ Standard subscription unlocks further features such as Alexa Routines and advanced Home Modes. Meanwhile, Sony is set to release its Pulse Elevate wireless speakers on November 12, with preorders starting on September 1.

Meanwhile, Spotify introduces Playlist Notes, a feature that allows users and editors to add context to their playlists, providing a richer listening experience. Finally, Supreme collaborates with JBL to release a special-edition JBL Go 5 speaker in red with a Supreme logo, showing the brand's influence in the audio market.