7-Eleven Japan brings back best-selling flat croissant that became a hit on social media

7-Eleven Japan is reintroducing its hugely popular flat croissant, known as "Karikku Juwassan," after it became a viral sensation on social media. The pastry, which features a crispy exterior, buttery interior, and round shape, debuted in May and quickly sold out, becoming the best-selling product in the Seven Cafe Bakery category.

Despite its unconventional appearance, the pastry was described as "sinfully delicious" by 7-Eleven, with its unique texture and flavor earning it praise from customers. Due to its limited-time nature, many people expressed their desire for the product to be available again, prompting 7-Eleven to bring it back for a limited release starting on August 19.

Unlike a traditional croissant, the Karikku Juwassan is flat, moist, and round, and is made using pastry sheets with fermented butter, folded into 16 layers, and baked in a dedicated oven inside the store. The pastry is sprinkled with sugar before baking, resulting in a crispy, caramelized exterior and a fresh-baked taste. Priced at 230 yen (US$1.55), the Karikku Juwassan is only available at participating Seven Cafe Bakery stores, making it a rare treat for convenience store customers.