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As the Korean autumn holiday of Chuseok approaches, distributors across various industries are unveiling unique gift sets to set themselves apart from the competition. The distribution sector's strategy outlines that hospitality businesses are trying to earn a lifeline by offering premium food and experiential products, while convenience stores are focusing on robotic and popular character merchandise to capture market share.

Large supermarkets are emphasizing substantial discounts and practical products to target value-conscious buyers. What stands out is the convenience store sector's expansion into a comprehensive Chuseok gift platform, leveraging both novelty items and practicality.

Major players in the market are making bold moves. GS25 has showcased advanced technology with a humanoid robot priced at 500 million won, a vintage wine at 900 million won, a commemorative gold medal of President An Jung-geun, and a dual medal of Kim Il-sung and Kim Yong-il. CU has prepared a futuristic humanoid robot at 3 million won and a 12-piece collection of gold bars, catering to all age groups.

Seven Eleven has targeted the growing 'small luxury' demand with Hello Kitty goods and hotel-collaborated desserts. Lotte 24 has presented a typical 'single-person holiday household' with a beef set and roasted chestnut gold bar for those who plan to spend the holiday alone. Hospitality businesses are also aiming for premium demand.

Head Soolime has introduced a rare imported wine and whiskey set, organic food, and bakery desserts, while Chongnyong Hotel & Resort has bolstered its lineup with high-end products such as Jangmun San-sam-gae Jook, private premium wine, and signature kimchi and abalone dishes. Kensington Hotel & Resort has differentiated itself by offering experiential products like accommodation credits and restaurant meal credits.

Large supermarkets are taking a balanced approach, combining affordability with premium offerings. Lotte Mart has expanded its real-value gift range by offering wines and chestnuts priced between 2 million to 4 million won and 80 million won for high-end whiskey, as well as dairy and nuts priced under 10 million won for practical items.