Why So Many Fashion Brands Are Upcycling
From Miu Miu to Coach, upcycling is moving beyond sustainability capsules into mainstream fashion as brands highlight the design and uniqueness of their products as much as — if not more than — their sustainability benefits.
The fashion industry is increasingly turning to upcycling as a way to combat the growing issue of discarded clothing ending up in landfills. To address this problem, a number of fashion giants, from luxury brands to high-street retailers, are exploring the possibilities of upcycling initiatives. The European Union's new ban on destroying excess inventory has added further urgency to this trend.
Shayeza Walid, a Senior Editorial Associate at The Business of Fashion, covers sustainability, climate accountability, supply chains and labor issues in the fashion sector.
Written by urgent.news from Business of Fashion's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
