Why Korean animation studios tap screen stars

Korean animation studios are embracing a new trend by recruiting well-known live-action actors to lend their voices to animated films. This shift in casting strategy is reshaping the way these studios market their original animated features. Prominent actors such as Kim Hyang-gi, Park Bo-gum, Jung Hae-in, and Kang Ha-neul are increasingly taking on voice acting roles, contributing to a growing industry trend.

Jung Hae-in is scheduled to provide his voice for the upcoming Korean animated film "Gill," set to release on September 9. "Gill" is based on the novel of the same name by author Gu Byeong-mo, and follows the story of Gon, a boy who develops gills after being submerged in deep water, and the characters that inhabit his new underwater world. Other voice actors joining Jung in the cast include Kang Ha-neul, Lee Chung-ah, Yoo Jae-myung, and Kim Sun-young.

This casting choice is particularly noteworthy, as it reflects a broader industry trend of Korean animation studios seeking out popular live-action stars to voice their original characters. The success of this approach is evident, with previous animated films like "Pilgrims," which featured Kim Hyang-gi, Park Ji-hu, and Lee Joo-young in the voice cast, achieving significant success at the box office.

In July, Park Bo-gum voiced the lead character in "David," a film that garnered considerable attention and topped the specialty box office charts. By casting recognizable celebrities, Korean animation studios are leveraging these stars' popularity to effectively promote their original animated features.