Why Amit Malviya lost his job as BJP’s social media chief
While lip service was paid to the fact that there were as many kinds of Gen-Z as there were other social and economic communities, this segmentary approach was not adopted in the BJP’s online engagement
Amit Malviya's tenure as the BJP’s social media chief ended on Monday, August 17, 2026, after a 11-year tenure. Deepak Mhaske, former social media convenor for the party in Chattisgarh, was appointed to replace him. Several factors are being cited for Mr. Malviya's departure: his prolonged tenure in the role, a new party president seeking to integrate his own personnel, and the necessity for the BJP to reassess its approach to engaging Gen-Z on social media, especially considering that 2026 is not 2014.
Comments on the story must be in English, written in full sentences, and cannot be abusive or personal. The commenting platform has been updated, and registered users are encouraged to log in to continue engaging with the articles.
Written by urgent.news from The Hindu's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
