US SEC proposes new rules for crypto assets

The U.S. Securities and Exchange Commission (SEC) has proposed new regulatory rules for crypto assets, marking the first major step under President Donald Trump's administration to provide tailored rules for the industry. The proposal aims to exempt certain crypto companies and offerings from U.S. securities rules, facilitating easier token issuance and fundraising for crypto companies.

SEC Chair Paul Atkins emphasized the need for clear pathways for crypto asset entrepreneurs to raise capital under federal securities laws. President Trump, who has supported the crypto industry during his campaign and whose family has benefited from crypto ventures, has advocated for sector reform in his second term. The SEC ended a crackdown on crypto last year, rescinding strict accounting guidance and dismissing lawsuits against Coinbase, Binance, and others.

The proposed exemptions would allow crypto companies to issue up to $5 million in tokens over four years and up to $75 million annually, with ongoing financial reporting and disclosure requirements. A safe harbor provision would exclude crypto assets from being deemed investment contracts under certain conditions. Industry leaders, including the Blockchain Association and The Digital Chamber, have welcomed the proposal, stating it brings much-needed clarity to digital asset markets.

However, some executives worry that future administrations might challenge or tighten the SEC's rules. The proposal will undergo a 60-day public comment period before publication in the U.S. Federal Register.