US businesses remain committed to Vietnam with measured outlook

The American Chamber of Commerce in Vietnam's August 15 member survey reveals businesses' continued commitment to the Vietnamese market. Respondents expressed confidence in the country's long-term outlook despite facing a more challenging first half of 2026. McCullough noted that while companies fell short of their January expectations, they maintained their workforce and continued investing, reflecting a high degree of confidence.

The survey found that companies entered 2026 with high expectations, but actual performance proved moderate. However, confidence has strengthened, with a majority expecting conditions to improve in the next six months. Businesses reported higher revenue than a year ago and maintained stable staffing levels, with nearly one-third expanding their workforce.

Larger companies generally performed better, and manufacturing remained strong. Respondents view Vietnam's business climate positively but note that sentiment has moderated since early 2026. Opportunities in advanced manufacturing, high-tech investment, infrastructure development, digital transformation, tourism, healthcare, and local supplier development continue to attract attention.

However, respondents see regulatory predictability, streamlined administrative procedures, and consistent policy implementation as priorities for strengthening Vietnam's competitiveness. While concern over geopolitics and tariffs has eased, global trade developments and economic uncertainty remain important considerations. The survey indicates that businesses remain confident in Vietnam's long-term prospects and are willing to invest, provided the country strengthens its business environment through effective reforms and a predictable regulatory framework.