Telecel rolls out Agent Loyalty Scheme to strengthen mobile money ecosystem

Telecel Ghana has introduced a new loyalty rewards program for its Mobile Money agents at a recent conference in Accra. The scheme, called the Telecel Agent Loyalty Scheme, was unveiled in partnership with the Mobile Money Advocacy Group (MoMAG) and aimed at boosting agent participation and strengthening the digital financial ecosystem in Ghana.

The conference, themed "Amplifying Impact: Building a Safe, Trusted & Profitable Agent Network," saw the participation of over 400 mobile money agents, retailers, regulators, financial institutions, and other industry stakeholders.

Telecel Cash, the telco's mobile money platform, has been experiencing double-digit growth over the past year, according to Telecel's Chief Operating Officer, Mohamad Ghaddar. The company is committed to maintaining its reputation as the most trusted and secure mobile financial service. Investing in agent security and compliance practices is a top priority for Telecel, Ghaddar emphasized.

Speaking about the future of Ghana's digital financial ecosystem, the Ghana Chamber of Telecommunications' Chief Executive Officer, Ms Sylvia Owusu-Ankomah, stressed the importance of moving beyond rapid adoption towards more inclusive, productive, and trustworthy financial services. She urged for a system-wide, strong fraud prevention framework that involves all relevant stakeholders to support cross-monitoring and prevention of fraudulent activities.

The Agent Loyalty Scheme introduced by Telecel Cash acknowledges the crucial role agents play in Ghana's digital economy. Sales and Distribution Director at Telecel Ghana, Samuel Sarpong, explained that the rewards program is designed to recognize agents' hard work and ensure that agents who contribute more value consistently receive consistent rewards.

The scheme was launched during the Agent Conference, which also saw the participation of key institutions such as the Bank of Ghana, Ghana Police Service, Ghana Chamber of Telecommunications, banking partners, and insurance providers.