TCL Edges Out Samsung in LCD TV Market Share
The market share gap for liquid crystal display (LCD) TVs between Samsung Electronics and China’s TCL was found to be 0.1%p.According to Counterpoint Research on Aug. 18, Samsung Electronics’ LCD TV market share stood at 13.7% as of June this year, while TCL recorded 13.8%.Samsung Electronics and TC
In June, Samsung Electronics and TCL had very similar market shares in the liquid crystal display (LCD) TV market, with Samsung at 13.7% and TCL at 13.8%, according to Counterpoint Research. Both companies competed fiercely across all price ranges, from budget to high-end models. Counterpoint noted that Samsung broadened its range of RGB backlight-based TVs from top-tier to more affordable options, while TCL focused its RGB mini light-emitting diode (LED) technology on larger, premium models and placed non-RGB super quantum dot (SQD) mini LEDs at the top of its technology stack.
Global TV shipments fell by 4% in June compared to the same month in 2022. The decline in second quarter shipments in 2023 was 0.4% compared to the same period in 2022. However, shipments for Philips, Samsung, and TCL increased, while Hisense, Huawei, and Changhong saw declines. OLED TV shipments in June grew by 12% year-over-year and by 20% in the second quarter.
LG Electronics held the top spot in OLED TVs with market shares of 57% in June and 52% in the second quarter. To maintain this growth, LG Display is working on lowering the cost structure, including the development of low-cost OLED TV panels and more efficient WOLED panel production.
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