Sony launches new 'It Happens on PS5' ad featuring GTA 6, but it can't escape angry fans — 'Discs used to happen on PS5'
Fans still angry with Sony's plan to end physical disc production have brigaded another video comment section, this time a PS5 ad featuring Grand Theft Auto 6.
Sony has released a new "It Happens on PS5" advertisement showcasing Grand Theft Auto 6, sparking backlash from fans over the impending end of physical disc production by January 2028. The ad campaign, launched globally, highlights notable games like Marvel's Wolverine, 007 First Light, and God of War Laufey. Sony's latest physical ad campaign features larger-than-life scenes, including a basketball game with Giannis Antetokounmpo and a high-speed jet ski chase.
While many fans are enthusiastic about the game, numerous others express disappointment with Sony's decision to phase out physical discs. Fans are expressing their discontent across video comment sections, criticizing the company's commitment to a digital future. Sony CFO Lin Tao confirmed during the Q1 2026 earnings announcement that the company is "cautiously" proceeding with the decision.
GTA 6 will launch on November 19, but won't come with a physical disc, instead offering a digital code in the box. This move has further fueled controversy, as Take-Two Interactive CEO Strauss Zelnick explained, stating that the company's business is already over 90% digitally distributed.
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