Shocked about the advertising stunt for women: – Hits completely wrong
"Behind every powerful woman is a good advisor," claims Nordea in a recent ad.
Nordea's advertisement campaign has sparked criticism from economist Else Sundfør, who says it undermines the abilities of women in finance. The ads, which appeared in Finansavisen and Kapital magazine, feature Nordea's female investment advisors and suggest that powerful women rely on good advisors. Sundfør argues that this perpetuates a myth that finance is too complex for women and that their success relies on help from others.
Nordea's press contact, Frida Daae Hessen, defends the campaign, saying it aims to show that even successful people choose to work with good investment advisors.
Written by urgent.news from E24 Norway's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
