Save the Children announces its first game and streaming fundraising event called Save Point
This Christmas, Save the Children will launch is first game and streaming fundraiser called Save Point. Read more
Save the Children will debut its inaugural game and streaming fundraising endeavor, titled Save Point, this Christmas. Fiona Baxter, the charity's senior fundraising manager, informed GamesIndustry.biz that Save Point emerged from a broader aspiration to strengthen connections with the gaming community. The event allows the charity to forge partnerships and attract individual supporters in a more approachable manner, unlike traditional activities such as marathons.
Save Point collaborates with online content creator and streamer TheKapFantastic, who contributed over £5,000 for Save the Children earlier this year. Baxter expressed enthusiasm for expanding relationships with gamers and streamers post-event. She emphasized the potential for this event to attract a new cohort of supporters who might participate in future gaming fundraisers due to their positive experience.
Baxter also highlighted the event's learning opportunities, noting that it would be the charity's first of its kind, and the feedback received would be invaluable for future gaming fundraisers. The charity views gamers and streamers as "unsung heroes of fundraising" and recognizes the gaming community's innovative approach to supporting charitable causes.
Save Point is part of Save the Children's "The One Delivery That Matters" campaign, which aims to raise awareness about the essential deliveries needed by millions of children this Christmas. The event will occur between December 5 and 6, 2026, and interested individuals can register their interest here to learn about setting up a fundraising livestream.
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