Rozenama raises $150,000 pre-Seed to scale e-commerce platform across Iraq
Iraq-based e-commerce startup Rozenama has raised $150,000 in a pre-seed round from Iraqi entrepreneur and Aljasmi Perfumes CEO Mohammed Haider. Founded in Baghdad by Abbas Muhil and Mohammed Fawzi, Rozenama provides an e-commerce platform for Iraqi merchants, integrating local delivery companies, payment methods and cash-on-delivery infrastructure. Rozenama says it has grown from 250 to more…
Iraq-based e-commerce startup Rozenama has secured $150,000 in a pre-seed funding round to expand its services across Iraq, according to a recent press release. The investment was led by Iraqi entrepreneur and founder of Aljasmi Perfumes, Mohammed Haider.
Rozenama was established in Baghdad in 2022 by co-founders Abbas Muhil and Mohammed Fawzi. The platform offers an e-commerce solution for Iraqi merchants, integrating local delivery services, diverse payment methods, and cash-on-delivery infrastructure. Over the past year, Rozenama has expanded from 250 to over 900 active merchants, with more than 13,000 registered users.
The funds raised will primarily be utilized for engineering purposes, including the launch of a rebuilt version of the platform on August 25, 2026. Additionally, the capital will support Rozenama's expansion into merchant networks outside Baghdad. The company notes that markets outside the capital have been the primary drivers of its growth in the past six months.
Rozenama aims to address the challenges many Iraqi retailers face when selling through social media platforms like Instagram and WhatsApp. By digitizing these processes within a structured digital system, the platform enables merchants to efficiently manage and scale their online operations.
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