Riding K-culture wave, Korea secures massive Indian incentive tours
Riding a wave of global cultural popularity, Korea is rapidly emerging as a premier destination for corporate incentive travel. The Korea Tourism Organization (KTO) said Tuesday that it successfully secured consecutive, large-scale incentive groups from India, scheduled to bring approximately 2,000 corporate visitors to the country this September alone. The influx is anchored by Herbalife India,…
Korea is capitalizing on its growing cultural appeal by attracting significant corporate incentive travel from India, according to the Korea Tourism Organization (KTO). The organization announced on Tuesday that it has secured two consecutive large-scale groups of Indian companies, with approximately 2,000 visitors expected to arrive in September.
Herbalife India, a multinational health and wellness firm, is leading this wave, sending 1,400 employees to Seoul and Gangwon Province for three trips between September 6 and 11. The KTO's New Delhi office has been instrumental in courting Herbalife since 2024, organizing a MICE briefing in Bengaluru to win the company's business.
Initially, Herbalife was considering Georgia as its main destination, but after a site inspection and reassurances about government support, the decision was made to hold the event in Korea. Over 90% of the participants have already confirmed their travel arrangements, and the Korean Embassy in India has facilitated the visa process.
Meanwhile, Birla Opus, an Indian paint manufacturer, is also planning to send a delegation to Korea for an incentive trip.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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