Polaroid Put Pikachu on a $100 Camera Because Nostalgia Works
Polaroid turned Pikachu, Sylveon and the Poke Ball into instant cameras because slapping Pokemon on things remains an excellent business model.
Polaroid has released a series of limited-edition cameras featuring Pikachu and other Pokemon characters to commemorate the franchise's 30th anniversary. The flagship camera is a $100 Pikachu version of the compact Polaroid Go Generation 3 instant camera, adorned with a Pikachu-shaped hand strap. A $100 Sylveon camera and a $140 Pikachu-shaped Poke Ball-shaped Polaroid Now Generation 3 camera round out the collection.
Experts have found that nostalgia can make consumers more willing to spend money, suggesting Polaroid's collection taps into adult memories of the beloved franchise. The cameras feature features like a selfie mirror, built-in flash, self-timer, and double-exposure mode, while the Poke Ball model boasts a full-size Polaroid camera with a two-lens autofocus system.
Polaroid is also selling themed film packs and accessories to complete the nine-piece collection, which will be available for pre-order on August 25 and released on October 5.
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