Peacock Raises Prices for Fourth Time in Four Years Ahead of YouTube Premium Inclusion
Peacock prices are going up once again.
Peacock is set to raise its subscription prices for the fourth time within four years, effective August 18th for new and returning subscribers, and September 17th for current subscribers. The new pricing structure includes Peacock Premium (ad-supported) at $12.99/month, up from $10.99, Peacock Premium Plus at $19.99/month, formerly $16.99, and Peacock Select at $8.99/month, previously $7.99.
This marks the platform's fourth price hike in four years, despite Peacock reportedly turning a profit for the first time last summer. Comcast's earnings report revealed this success, but it appears insufficient to prevent further price increases. While such price hikes are common in the streaming industry, the inclusion of Peacock Premium in YouTube Premium in early 2027 with no additional cost for YouTube users presents a potential benefit.
However, this does not affect YouTube Premium's pricing, which may change if deemed necessary in the future. Cade Onder, a freelance entertainment reporter, covers gaming, film, and more and is available on Twitter @Cade_Onder.
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