Peacock is raising prices by up to $3

Peacock, a streaming service owned by NBCUniversal, announced price increases for its various plans effective August 18. The ad-supported "Select" plan will jump from $7.99 to $8.99 per month, while the ad-supported "Premium" tier rises from $10.99 to $12.99 per month. The ad-free "Premium Plus" plan is increasing from $16.99 to $19.99 per month.

Current subscribers will experience the higher prices on their next billing date after September 17, while annual subscribers and those with promotional offers will retain their existing rates until their plans or promotions conclude. Peacock aims to enhance its viewer experience, maintain competitiveness, and broaden its content offerings.

The company highlighted recent additions such as an AI-powered "Bravoverse" vertical-video feed featuring clips from popular shows like "The Real Housewives" and "Vanderpump Rules." Peacock is also developing a feature for streaming live games in a vertical format optimized for phone screens using AI-driven cropping. The streaming platform recently introduced two new mystery games, "Law & Order: Clue Hunter" and "Public Eye," produced by AI gaming startup Wolf Games.

In July 2025, Peacock raised its prices by $3, marking its fourth price hike in four years. Despite the recent increases, Peacock reported profitability in its first quarter, with subscriber growth reaching 48 million, fueled by events like the NBA playoffs, FIFA World Cup, and "Love Island." Additionally, Peacock is partnering with YouTube Premium to offer its Premium plan to U.S. subscribers starting early 2027.