New BJP social media head Deepak Mhaskey: ‘Focus will be on countering Opposition’s fake narratives’

The Bharatiya Janata Party (BJP) has appointed Deepak Mhaskey as its new national social media convener, replacing Amit Malviya, who had held the position for over a decade. In an interview with The Indian Express, Mhaskey discussed his plans for the party and his approach to tackling the opposition's fake narratives. Mhaskey emphasized that his main focus will be to counter the misleading content spread by the opposition, particularly through AI-generated reels.

He highlighted his experience working under Malviya and expressed his desire to build on his predecessor's work while bringing his unique perspective to the role. Mhaskey acknowledged that every individual has their own style and that he will incorporate his own approach into his duties. Regarding potential disruptions from protests like the Cockroach Janta Party (CJP), Mhaskey stated that responding to such events is a standard aspect of political discourse and that the party will address them as they arise.

He also mentioned that they will take steps to prevent the dissemination of false information and narratives. When asked about a specific strategy for engaging Gen Z, Mhaskey mentioned that a meeting scheduled for August 22 will provide further instructions. He assured that the party will develop a suitable strategy to reach this demographic effectively.

Mhaskey also clarified that both central and state units will have their respective roles, with coordination and decision-making being guided by the party leadership. When questioned about potential weaknesses in the BJP's social media cell, Mhaskey noted that there are no significant weaknesses to report.